Crave Concepts

With the creation and launch of Enough Beauty, founder Ginette  reached out  to partner on a collection of imagery that could be used to fulfill needs ranging from website and social content to Hero/eComm product shots.

Together we developed a creative direction and visual voice for the project.  Their focus is on the necessary global shift towards circularity that is essential for the future, particularly in the beauty industry. Enough beauty focusses on upcycling and reusing ingredients (and packaging). Saying 'Enough is enough.' Full stop.

With this we focused on a minimalist aesthetic to match the brand identity and product line. My goal was to showcase the care ang thought poured into each product.

Additionally, Enough wanted to invest time and care into the creation of product and packaging hero shots so as to elevate the eCommerce experience and match the level of quality imparted into the materials and experience of the packaging and product design.